{ "brand": { "name": "ThinkFizz", "tagline": "Turn curiosity into a habit.", "mission": "Make the 'Aha!' moment accessible to everyone—from students looking for inspiration to lifelong learners who want to keep their minds sharp.", "version": "1.0.0" }, "colors": { "coral": { "hex": "#F2545B", "rgb": "242, 84, 91", "usage": "Primary CTA, highlights, energy" }, "green": { "hex": "#2BB673", "rgb": "43, 182, 115", "usage": "Success, science, growth" }, "violet": { "hex": "#7B5BE0", "rgb": "123, 91, 224", "usage": "'Fizz' brand color, accents, logic/math" }, "amber": { "hex": "#F7A325", "rgb": "247, 163, 37", "usage": "Geography, warmth, history" }, "blue": { "hex": "#2E8BF0", "rgb": "46, 139, 240", "usage": "Links, science, trust, info" }, "spark": { "hex": "#FFB23E", "rgb": "255, 178, 62", "usage": "Spark icon, delight moments, notifications" }, "ink": { "hex": "#1F2430", "rgb": "31, 36, 48", "usage": "Primary text, dark backgrounds" }, "cloud": { "hex": "#F5F6F8", "rgb": "245, 246, 248", "usage": "Light backgrounds, cards" } }, "typography": { "heading": { "family": "Fredoka", "weight": 600, "googleFont": "https://fonts.google.com/specimen/Fredoka", "import": "https://fonts.googleapis.com/css2?family=Fredoka:wght@600&display=swap", "usage": "Logotype, headings, display text" }, "body": { "family": "Nunito Sans", "weights": [400, 600, 700], "googleFont": "https://fonts.google.com/specimen/Nunito+Sans", "import": "https://fonts.googleapis.com/css2?family=Nunito+Sans:wght@400;600;700&display=swap", "usage": "Body copy, UI labels, captions" } }, "logo": { "symbol": "bubble cluster + spark cross", "clearSpace": "height of one bubble on all sides", "minWidth": "120px for lockup; symbol-only below that", "variants": { "color": "Primary — use on white/light backgrounds", "black": "Use on light single-colour contexts", "white": "Use on dark backgrounds" }, "downloads": { "_note": "release/ URLs are pinned to v1.0.0 release assets. raw/ URLs pull from the main branch.", "lockup": { "color": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-lockup-color.svg", "png": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/lockup/thinkfizz-lockup-color.png" }, "black": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-lockup-black.svg", "png": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/lockup/thinkfizz-lockup-black.png" }, "white": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-lockup-white.svg", "png": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/lockup/thinkfizz-lockup-white.png" } }, "symbol": { "color": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-symbol-color.svg", "png_1024": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-color-1024.png", "png_512": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-color-512.png", "png_256": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-color-256.png" }, "black": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-symbol-black.svg", "png_1024": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-black-1024.png", "png_512": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-black-512.png" }, "white": { "svg": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/thinkfizz-symbol-white.svg", "png_1024": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-white-1024.png", "png_512": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/symbol/thinkfizz-symbol-white-512.png" } }, "icon": { "appicon_1024": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/icon/thinkfizz-appicon-1024.png", "appicon_512": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/icon/thinkfizz-appicon-512.png", "appicon_256": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/icon/thinkfizz-appicon-256.png", "favicon_32": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/icon/thinkfizz-favicon-32.png", "favicon_16": "https://raw.githubusercontent.com/ThinkFizzApp/branding/main/Logos/png/icon/thinkfizz-favicon-16.png" } } }, "voice": { "personality": ["curious", "energetic", "authoritative", "accessible", "enthusiastic"], "tone": "A brilliant, enthusiastic friend who always has a fascinating story to share at dinner.", "approach": "Tell the story behind the facts. Strip away academic dryness, replace with 'fizz'—the excitement of discovery.", "principles": [ "Speak to users like a knowledgeable friend, never a professor", "Avoid jargon where a clear explanation will do", "Be encouraging and mentally stimulating", "Rigorous content should never feel like a chore", "Learning should feel like a spark, not a lecture", "Lead with curiosity — ask the question before giving the answer", "Use active voice and short punchy sentences for impact", "Celebrate the 'Aha!' moment explicitly" ], "doWrite": [ "Did you know the ocean has its own postal system? (Hint: it's called ocean currents.)", "Here's the wild part — this tiny molecule runs every living cell on Earth.", "You just learned something most adults have never thought about. Welcome to ThinkFizz." ], "dontWrite": [ "The mitochondria is an organelle responsible for cellular respiration.", "Please proceed to the next module upon completion.", "Learning objectives: Upon completion, students will be able to..." ], "categories": ["science", "history", "geography", "mathematics", "technology", "philosophy"] }, "skills": { "_note": "Markdown skill files for use with Claude or any AI assistant. Download and attach to your prompt.", "brandVoice": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/brand-voice.md", "uiGuidelines": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/ui-guidelines.md", "brandReview": "https://github.com/ThinkFizzApp/branding/releases/download/v1.0.0/brand-review.md" }, "ui": { "cornerRadius": "12px (cards), 8px (buttons), 4px (tags)", "spacing": "base 8px grid", "shadows": "subtle — 0 2px 12px rgba(31,36,48,0.08)", "motion": "playful spring easing, 200–300ms", "iconStyle": "rounded, filled, 2px stroke minimum", "darkMode": "ink (#1F2430) background, cloud (#F5F6F8) text inverted" } }